A New Strategy by Offering 100 digital tourism destinations bring in foreign tourists

Jakarta, April 4, 2018 – The Ministry of Tourism Launches a new strategy by offering 100 digital and nomadic tourism destinations to realize the target of 17 million foreign tourists and 275 million domestic tourists in 2018. Minister of Tourism (Menpar) Arief Yahya states that the choice of digital destinations is the result of a digital era where today’s tourists are printed by millennials, allowing them to be used to destinations that provide experience. “We want to take advantage of opportunities to capture wisnus, creating 100 digital destinations spread across 34 provinces in Indonesia. The concept of digital destination in a creative place, has a photogenic place to upload in social media, and viral in social media, “explained Menpar in Jakarta (02/04).
Based on worldwide survey results released by Everbrite-Harris Poll, 2014 if millennial generations prefer their money to gain experience (experience) than goods (material goods). This opportunity is not wasted by the ministry of tourism to build a digital destination consisting of certain parts of Indonesia.
Last year, the Ministry of Tourism has initiated the birth of Generation Pesona Indonesia (Genpi) as a community that helps the delivery of Kemenpar programs, policies and promotions in social media. Genpi is then gave birth to creative ideas related to various projects in Indonesia.
Siti Nurbaya Market in Padang, Macao Market in Batam, Baba Boentjit Market in Palembang, Tahura Market in Lampung, Karetan Market in Kendal, Sky Foot Market in Yogyakarta, Pancingan Market in Lombok, Kaulinan Market in Banten, and Semarangan Market in Semarang is a a new tourist destination based on the people’s economy that has been established by Genpi. The market is built with unique features of each region, such as typical local cuisine, sold at affordable prices, and also provides certain activities, such as workshoptematik or past game area. “In addition, nothing is found elsewhere, digital destinations embodied in this market form, present every thematic, and every angle is suitable for photography. Suitable for you the wisnus who want to re-commemorate the past experience conceptualized in a very contemporary location “explained Don Kardono, Special Staff of the Minister of Tourism for Communication and Media.
To realize the development of 100 digital destinations, Kemenpar has cooperated with Local Government in Indonesia, both at Provincial, Municipal, and District Government levels to build basic infrastructure such as road, air, electricity, WiFi connection, waste location, and toilets. Basic infrastructure intended to facilitate wisnus in enjoying visits during travel in digital destinations.
Meanwhile, in order to bring in 17 million foreign tourists visit in 2018, Kemenpar also led to a new tourist destination named nomadic tourism or more commonly known as embara tourism. This city tour appears as a solution to overcome the limitations of 3A; Recreation, amenitas and accessibility.
The concept of this tour will also be realized by building amenitas / comfort that can be moved, and various forms such as camp glamp, home pod, or caravan. To get accessibility from this tour is realized by sea plane, which will bring foreign tourists to move from one island to another island in Indonesia. Furthermore, the new tourism concept will be applied in 10 Priority Tourism Destinations or 10 New Bali destinations. “Nomadic tourism will be piloted using four out of 10 destinations and pilot projects such as Lake Toba, Labuan Bajo, Mandalika and Borobudur,” said Arief Yahya.
Furthermore, Kemenpar has also submitted recommendations related to the acceleration of operational deregulation of caravans, airplanes and also living abroad with the Ministry of Transportation, to obtain licensing solution of tourism embarking amenitas. In addition, Kemenpar also provides recommendations for deregulation of permit utilization of National Park as the location of embara tour camp for the Ministry of Environment and Forestry.
Not only that, Kemenpar is also doing consolidation and cooperation with Local Government to make the transfer of the area that reflects to be built tourist embara. “We are plotting anywhere in Indonesia that is suitable as a caravan location, glamp camp, and homepod. Information from the Local Government will be the basis for the development of nomadic tourism, and related investments, we will assist with the Investment Coordinating Board (BKPM) “added Menpar.
Sumber: https://www.kemdikbud.go.id/main/blog/2018/04/100-destinasi-digital-dan-nomadik-untuk-gaet-wisman-dan-wisnus



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