Bring 17 Million Wisman and 275 Million Wisnus in the Year 2018
The government again issued a new strategy by offering 100 digital and nomadic tourism destinations to realize the target of 17 million foreign tourists visit and 275 million domestic tourists in 2018. Minister of Tourism (Menpar) Arief Yahya stated that the choice of digital destination is the result from the demands of the digital age where today’s tourists are dominated by millennials, tend to like to visit destinations that provide experience. “We want to take advantage of the opportunity to capture wisnus, creating 100 digital destinations spread across 34 provinces in Indonesia. The concept of this digital destination refers to creative destinations, has a photogenic spot to upload on social media, and viral in social media, “explained Menpar in Jakarta (02/04).
Based on worldwide survey results released by Everbrite-Harris Poll, 2014 proves if millennial generations prefer to spend their money to gain experience (experience) than goods (goods goods). This opportunity is not wasted by the Ministry of Tourism to build a digital destination that conceptualize the present to maximize wisnus travel in Indonesia.
Last year, the Ministry of Tourism has initiated the birth of Generation Pesona Indonesia (Genpi) as a community that helps the delivery of Kemenpar programs, policies and promotions in social media. Genpi is then created creative ideas related to the development of a new tourist attraction attractions through the development of contemporary markets in several areas in Indonesia.
Siti Nurbaya Market in Padang, Mangrove Market in Batam, Baba Boentjit Market in Palembang, Tahura Market in Lampung, Karetan Market in Kendal, Sky Foot Market in Yogyakarta, Pancingan Market in Lombok, Kaulinan Market in Banten, and Semarangan Market in Semarang is a series a new tourist destination based on the people’s economy that has been established by Genpi. The market is built with unique features of each region, such as local specialties, sold at affordable prices, and provide certain activities, such as thematic workshops or past game areas. “In addition to offering regional culinary charms not found in other areas, the digital destination embodied in this market shape presents the thrill of thematic attractions, and each angle is made for photographs. Suitable for you the wisnus who want to re-commemorate the past experience that conceptualized in a very contemporary location “explained Don Kardono, Special Staff of the Minister of Tourism for Communication and Media.
To realize the development of 100 digital destinations, Kemenpar has cooperated with local government in Indonesia, both at provincial, municipal, and district government levels to build basic infrastructure such as roads, water, electricity, WiFi connection, waste location, and toilets. The basic infrastructure aims to facilitate wisnus in enjoying his visit during a trip in a digital destination.
Meanwhile, in order to bring in 17 million foreign tourists visit in 2018, Kemenpar also presents a new tourism strategy called nomadic tourism or more commonly known as embara tourism. This embara tourism arises as a solution to overcome the limitations of 3A elements; attractions, amenitas and accessibility.
The concept of embara tour will also be realized by building amenitas / accommodation that can be moved, and its shape is various like glamp camp, home pod, or caravan. As for the accessibility of tourism embara embodies this with the sea plane, which will bring foreign tourists to move from one island to another island in Indonesia. Furthermore, the concept of new embara tours will be implemented in 10 Priority Tourism Destinations or 10 New Bali destinations. “Nomadic tourism will be piloted by utilizing four of 10 priority tourism destinations as its pilot project: Lake Toba, Labuan Bajo, Mandalika and Borobudur,” said Arief Yahya.
Furthermore, Kemenpar has also submitted recommendations related to the acceleration of operational deregulation of caravan, seaplane and also live abroad with the Ministry of Transportation, to obtain permit solution for tourism embarking amenitas. In addition, Kemenpar also submitted a recommendation related to the deregulation of licensing the utilization of National Park as the location of the emblem emblem glamp camp to the Ministry of Environment and Forestry.
Not only that, Kemenpar is also doing coordination and cooperation with Local Government to do the mapping of areas that have the potential to be built tourist embara. “We are plotting anywhere in Indonesia that is suitable as a caravan, glamp camp, and homepod location. Information from This regional government will be the basis of nomadic tourism development, and related to investment, we will coordinate with Investment Coordinating Board (BKPM) “added Menpar. Government Communication Team and Public Communication Bureau, Ministry of Tourism of the Republic Indonesia